Here’s a fact: Social media influences your SEO ranking.
Social media is now among the factors considered when determining which results to show for a search query. Matt Cutts even confirmed that Google uses social signals as a ranking factor.
This basically means that organic search results may include those sites, posts, or pieces of content which have a high number of shares, likes, +1’s and Tweets. Just imagine if your post about Nelson Mandela or the benefits of having an iPhone was shared on Facebook and it becomes viral. It is possible that your Facebook post or tweet will appear on search engines.
So, the more active you are in social media, the more likely your SEO rankings will boost. And if you want to generate more traffic from Google, Bing, or other search engines, here are the things you need to do:
Be present on social networking sites. Facebook, for instance, has 1.23 billion monthly active users. As of December 31, 2013, there are 757 million users who log on to the site on a daily basis. If you aren’t on Facebook or other popular social networking sites, then you are missing the chance of reaching your target audience and connecting with your loyal customers.
It is highly recommended that you create a Facebook page, a Twitter account, a Google+ profile, and a YouTube channel for your business.
Call to action. Make sure that you use effective calls to actions in your social media posts. Doing this will encourage readers and online users to share your content if they found it interesting, informative, and useful.
Update your social media profiles regularly. A social media strategy does not end by just creating profiles. It is continuous and you have to provide fresh, unique, and new content for your readers or else, they might stop visiting your sites.